Beauty of Joseon – Glow Deep Serum Rice + Arbutin Brightening Serum (30ml)

A cult-favourite brightening serum for a clearer, more even and naturally luminous complexion.

Reveal your most radiant skin with Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin — a lightweight Korean serum created to target dullness, uneven tone and the appearance of dark spots.

Inspired by traditional Korean rice-water skincare, the formula combines 68% rice bran water with 2% alpha-arbutin. This glow-enhancing duo helps improve the appearance of pigmentation while replenishing moisture and leaving the complexion soft, smooth and naturally dewy.

Niacinamide, panthenol, trehalose and a blend of traditional grain extracts provide additional hydration and conditioning care. The serum absorbs comfortably without heaviness, making it a beautiful everyday brightening treatment for all skin types.

Why You’ll Love It

• Helps reduce the appearance of dark spots and pigmentation

• Visibly improves dull and uneven-looking skin tone

• Contains 2% alpha-arbutin for targeted brightening care

• Formulated with 68% nourishing rice bran water

• Promotes a clearer and naturally radiant complexion

• Provides lightweight hydration without greasiness

• Helps maintain soft, smooth and supple skin

• Suitable for all skin types

• Layers easily with hydrating toners and moisturisers

• Creates a fresh, healthy-looking glow with consistent use

Key Ingredients

68% Rice Bran Water
Rich in naturally occurring amino acids and minerals, rice bran water helps replenish moisture, soften the skin and create a smooth, dewy finish.

2% Alpha-Arbutin
A targeted brightening ingredient that helps limit excess pigment formation and gradually improve the appearance of dark spots, post-blemish marks and uneven tone.

Niacinamide
Supports a brighter, more balanced-looking complexion while helping improve skin texture and strengthen the moisture barrier.

Panthenol
Helps soothe and hydrate the skin, reducing the feeling of dryness and supporting everyday skin comfort.

Trehalose & Glyceryl Glucoside
Moisture-binding ingredients that help maintain hydration and keep the complexion soft and supple.

Traditional Grain Extracts
A nourishing blend including rice, soybean, barley, sesame, wheat, mung bean, corn and Job’s tears extracts provides additional antioxidant and conditioning care.

Hydrolyzed Jojoba Esters
Help soften and condition the skin without creating a heavy or greasy finish.

How to Use

1. Apply a few drops to clean skin after toner or essence.

2. Gently spread over the face, focusing on areas with uneven tone or visible dark spots.

3. Pat into the skin until fully absorbed.

4. Follow with moisturiser.

5. Apply sunscreen every morning to help protect your brightening results.

The manufacturer recommends incorporating this serum into your evening skincare routine.

Avoid allowing the dropper to touch the skin to maintain product hygiene.

Maison Glow Tip

Consistency and daily sun protection are essential when targeting pigmentation. Use the serum regularly in your evening routine and apply a broad-spectrum SPF every morning — even on cloudy days.

For an extra rice-powered glow ritual, layer it after a hydrating rice toner and finish with a barrier-supporting cream.

Store the bottle in a cool, dark place away from direct sunlight and heat to help protect the stability of the alpha-arbutin.

Perfect For

• Dull and tired-looking skin

• Uneven skin tone

• Post-blemish and post-acne marks

• Visible sun spots and pigmentation

• Skin lacking natural radiance

• Normal, dry, combination and oily skin

• Dehydrated skin needing lightweight moisture

• Anyone beginning a targeted brightening routine

• Fans of gentle, non-exfoliating brightening ingredients

• Achieving a clearer Korean glass-skin appearance

Good to Know

• Contains 68% rice bran water

• Formulated with 2% alpha-arbutin

• Recommended for evening use by the manufacturer

• Fragrance-free and alcohol-free

• Cruelty-free

• Does not contain retinoids or exfoliating acids

• Suitable for all skin types

• Sensitive skin should perform a 24-hour patch test before regular use

• Contains soybean, barley, sesame and wheat-derived ingredients

• Store away from sunlight and high temperatures

• Always use sunscreen as part of a pigmentation-focused routine

• Visible brightening results require regular, consistent use

Full Ingredients

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract.

Product Details

• Brand: Beauty of Joseon

• Product: Glow Deep Serum: Rice + Alpha-Arbutin

• Product Type: Brightening and hydrating face serum

• Size: 30 ml

• Texture: Lightweight, slightly viscous serum

• Finish: Smooth, hydrated and naturally dewy

• Skin Type: All skin types

• Recommended Use: Evening

• Key Concern: Dark spots, dullness and uneven tone

• Country of Origin: South Korea

• EAN: 8809738312728